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Exam 8: Strategy Formulation and Execution

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Question 1

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Janessa is the CEO of a privately-held software company. In defining corporate-level strategies, which of the following questions would she most likely be concerned with?

A) How do we compete?
B) What business are we in?
C) How does marketing support the business?
D) How can we maximize profits?
E) How can we make manufacturing processes more efficient?

F) A) and C)
G) B) and D)

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Question 2

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Scenario - SS.com Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates. -If Swift Stock's traditional brokerage business were to face a declining business growth, it may need to be reclassified as a _____.

A) cash cow
B) dog
C) star
D) question mark
E) dead business

F) B) and E)
G) A) and B)

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Question 3

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The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals is known as:

Scenario - SS.com Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates. -Swift Stock is following which strategy, according to Porter, through the .com subsidiary?

In the BCG matrix, the star has a(n) _____ market share in a rapidly growing industry.

With a(n) _____ strategy, the organization concentrates on a specific regional market or buyer group.

What type of organizational unit has a unique business mission, product line, competitors, and markets relative to other units in the same corporation?

Decisions regarding the proper amount of advertising for a particular good or service are related to:

Which strategy can be profitable for an organization when customers are loyal and willing to pay high prices?

The question mark exists in a new, rapidly growing industry but has only a small market share, according to the BCG Matrix.

The question How do we compete? concerns _____ strategy.

Differentiation, cost leadership, and focus are three of Porter's competitive strategies.

How business units and product lines fit together in a logical way is the essence of:

_____ can be defined as the combination of benefits received and costs paid by the customer.

According to the BCG Matrix, which of the following exists in a mature, slow-growth industry, but is a dominant business in the industry, with a large market share?

Gatekeep Utilities is a subsidiary of GW Enterprises. Gatekeep has a mission and product line that is unique from GW. Gatekeep's competitors are also very different from those of its parent, and the subsidiary markets to a very different group of customers. As such, Gatekeep can be described as a(n) _____.

For successful execution, alignment of everyone in the organization must occur.

_____ refers to the use of managerial tools to direct resources toward the achievement of strategic goals.

The world-wide standardization of product design and advertising refers to globalization.

A corporate-level strategy is concerned with the question: